R&D Blog - February 2012

Everything is Social—But Some of Us Are Sick of It.

Perspectives from Social Media Week 2012

In just three years, Social Media Week has expanded to 21 cities including San Francisco, New York, Hong Kong and São Paulo. As a newcomer to San Francisco, I had the pleasure of attending Social Media Week in person and online, since many of the hundreds of events were streamed live. Most of the sessions were held in New York, featuring categories for marketing, media and business but interestingly also for health and social and environmental change, proving that the latter topics are now firmly interwoven into social media.

Travel is about to get social. No, the *other* social.

A few weeks ago I was having dinner with a friend who, while deciding what to eat and drink, mentioned an upcoming trip to Tokyo.  Knowing I've been there a bunch of times, she asked for recommendations on where to go and what to do.

Slow Media

Don't tweet this. In fact, why don't you go outside and play?

The slowest media. Photo by Flickr user chasingfun

When fast food and TV dinners hit the market in the 1950s, they seemed like a dream-come-true for families, freeing up hours previously spent on meal preparation. But eventually we realized that highly processed foods make us sick. Today we've reached an analogous moment when it’s becoming apparent that fast-food media consumption isn’t very good for us, either.