R&D Blog - choice-iness

Choice Limits Choice

Bonnier R&D's Erich Hugo on "choice-iness", or how new tech avenues make us choose away.

And so it has come to pass. I have actually closed a tech avenue by choosing an alternative product which gives me alternative choices. And it makes me feel lost. The fact is, with the technology explosion being as it is, we have reached a crux point where the products that we choose to use, instead of opening up possibilities, have become synonymous with closing other possibilities.