Bonnier News - February 2009

Bonnier's New Look

By Megan Miller on 2009-02-23
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We're pleased to unveil not just a new Bonnier.com, but also a fresh, new graphic identity.

By now, you’ve noticed that Bonnier.com got a major facelift, but we haven’t just improved the Web site—Bonnier has also changed its overall graphical profile to reflect the company’s newly invigorated branding strategy.

The branding mission began in Fall, 2008, when Bonnier’s top management reviewed the company’s core values, mission and vision statements, logo, and colors.

Goal, Expericard!

By Ganda Suthivarakom on 2009-02-23
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Bonnier's Expericard signs a game-changing two-year contract with Arsenal Football Club.

Photo by Danny Nicholson, Flickr, CC licensed

 When you want to get the world's attention, it helps to link up with one of the most recognizable names in sports.

"Arsenal is one of the world's biggest football clubs, and one of the ten richest. This agreement doesn't just give us money—more important is the attention we get by working with such a great club. It will help us get a foot in the door with other clubs in the Premier League and clubs in the NBA or NFL in the USA." says Expericard CEO Peter Gustafsson.

Bonnier Hot Shots

By Niklas Sessler on 2009-02-19
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The Sales Awards' 10,000- euro prizes heat things up for Bonnier business.

The nominations are in! Bonnier’s best in class contenders have been selected by the Bonnier Sales Awards jury for excellence in four categories: Field Sales Representative of the Year, Telephone Sales Representative of the Year, Sales Manager of the Year, and Rookie of the Year.  There will be one winner in each category; the Rookie of the Year will receive 3,000€, while the winners in the remaining three categories will each win 10,000€.

“We are enormously pleased,” says Jonas Eriksson, head of Bonnier Sales Awards.

Publishing 3.0

By Megan Miller on 2009-02-09
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Bonnier's media entrepreneurship course focuses on Web and mobile innovations.

The 2009 edition of Europe's most exciting media program is called "Bonnier Publishing Program 3.0." In the past, the Bonnier Publishing Program has taught key employees advanced skills in journalism, print publishing and entrepreneurship, but this time around, the focus is on the Web. And as always, it will be tailored exclusively for personnel within The Bonnier Group.

Forever Young

By Ganda Suthivarakom on 2009-02-04
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Carlsen Verlag publishes young-adult novels powerful enough to entrance grown-up audiences.

The excitement in Barbara Koenig's cheery voice is palpable.  "The last two weeks have been crazy here!" says Koenig, editor-in-chief at Carlsen Verlag.  "It seems unreal."

U.S. Magazine Group Surfs Economic Waves

By Megan Miller on 2009-02-02
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A focus on reader passions helps brands ride through tough financial times.

Photo courtesy istockphoto.com

What does a scabby-kneed teen skateboarder have in common with his 50-year-old, CEO mother? What do they both share with a whitetail-hunter in Missouri and a seaweed-wrapped sun worshipper in Hawaii? These disparate types may not be able to see what ties them together, but Dave Freygang, Vice President of Publishing for Bonnier Corporation's Enthusiast Group, does.

Honoring Diversity

By Ganda Suthivarakom on 2009-02-01
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Working Mother's Carol Evans honored with MLK Award.

New York, NY—Carol Evans, president of Bonnier's Working Mother Media division, has been named the winner of the 2009 Martin Luther King Jr. Visionary Award. The prestigious award, presented by Wal-Mart's UNITY group, honors those who have shown a strong commitment to diversity.


Evans was nominated for her personal commitment to diversity and her leadership in engaging her team at Working Mother, the public, and moms across the world to raise the bar and create new opportunities for a more diverse and inclusive environment.