Bonnier News - August 2009

SF and SF Bio – which is which?

By Niklas Sessler on 2009-08-28
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SF and SF Bio sound almost the same, but in fact they are two completely different companies. Here, we explain the differences between the two.

They have similar names, similar logos and are constantly confused with one another, even internally by us at Bonnier - for instance, in the newsletter that went out to all employees last week. Yet, SF and SF Bio are devoted to completely different business areas. We asked Stefan Klockby, CIO at SF, to help sort things out.

Spa Magazine in the Music Business – Releasing Stress Free, Healing CDs

By Niklas Sessler on 2009-08-27
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Spa, the magazine of healthy living, travel, and beauty, is taking its message to music. In partnership with Decca Label Group, a division of Universal Music Group, Spa is releasing the Stress Free Music Series, a new CD collection dedicated to pursuing a healthier and more peaceful way of relaxing through music.

Photo by: Shawn Allen, CC licensed

The first two CDs, Stress Free: Music for the End of the Day and Healing: Music to Soothe the Mind and Body, are both slated for release Aug. 25. Featuring some of the world's most beautiful classical music of all time, the CDs also include a letter from Spa magazine Editor-in-Chief Julie Sinclair with tips for creating a personal spa-at-home sanctuary.

A Town Called Krasnodar

By Niklas Sessler on 2009-08-20
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Starting a weekly business newspaper in a city that very few non-Russians could point out on a map sounds like a massive undertaking.  Add advertisers who are used to preferential treatment and local authorities who are unaccustomed to criticism and it’s clear that Delovaya gazeta Yug faces a number of exciting challenges.

The Russian economy can be described in quite simple terms.  First comes Moscow.  Then comes nothing.  Next comes St. Petersburg.  Then comes nothing.  Finally, there are just over a dozen cities with populations around or above one million.

TV4 Sweden Gets Local

By Linnéa Pontvik on 2009-08-20
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Sweden’s TV4 streamlines local news production with exclusive broadcasting technology.

In the spring of 2008, TV4 Sweden expanded the number of its local TV stations from 16 to 24—without increasing staff numbers. Thanks to exclusive new broadcasting technology, the only one of its kind in Sweden, TV4 can produce and adapt news for local stations.

Record Site Traffic for Expressen.se

By Niklas Sessler on 2009-08-20
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2.2 million unique visitors came to Expressen.se during the week of August 9-15, breaking Expressen.se's previous record.  

Expressen.se had 2,176,291 unique visits in week 33, August 9-15. This is 26 percent higher than the same period last year and a record for the site. It is most likely the best figure ever for a Swedish Bonnier site. Expressen.se led with two big pieces that week, the Princess Madeleine engagement and an article series on Afghanistan.

The previous record was 2,025,509 unique visits during the week when Expressen revealed Crown Princess Victoria's engagement.

Saveur.com Becomes a Best of the Web Aggregator for Food and Travel Content

By Ganda Suthivarakom on 2009-08-12
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With recipes, photos and techniques from across the internet, Saveur’s site transforms itself into an editorial filter for the most authentic and delicious content on the web.

These days, there's a staggering amount of food writing and photography online.  Sifting through all that independently-produced and brand-name food writing can be overwhelming.  That's why Saveur is turning its keen editorial eyes towards the web.

Bonnier Corporation Sweeps the 2009 Florida Magazine Awards with 24 Wins

By Ganda Suthivarakom on 2009-08-12
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Islands magazine wins in the major categories of Best Overall Magazine, Best Written Magazine and Best Overall Design.

The U.S. Bonnier Corporation won 24 awards at the 2009 Florida Magazine Awards, breaking the previous record of most awards won by a single company.  The awards were held on Friday, August 7 in Orlando, Florida.

Islands magazine swept the most coveted golds for Best Overall Magazine, Best Written Magazine and Best Overall Design.  They won a total of seven awards.

The Bonnier Twitterview: 5 Power Twitterers for Business and Brands

By Ganda Suthivarakom on 2009-08-11
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Mattias Fyrenius, Ebba von Sydow, Parenting.com, Anders Olofsson and Thomas Mattsson on why they tweet—in 140 characters or less.

@ThomasMattsson, 1,187 followers

Thomas Mattsson, Editor-in-Chief of newspaper Expressen in Sweden with approx 1.5M readers per day.

Five Mile Press Publisher Janet Rowe: How to be a Five Mile Author

By Ganda Suthivarakom on 2009-08-06
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Melbourne's Five Mile Press publishes 200+ adult and children’s books per year.  Publisher Janet Rowe offers practical advice for aspiring authors.

Everyone thinks they've got a good book in them, but not everyone gets published.  What percentage of manuscripts do you accept?