Bonnier News - Antti Grönlund

Tammi's Manga Imprints Capture Finland's 13-year-olds

Sangatsu Manga and Punainen jättiläinen, Tammi's two manga imprints, try a novel way to reach their core audience.

The Merriam-Webster dictionary defines manga as "a Japanese comic book or graphic novel." A pretty colorless description for a complex genre. Read back to front, top to bottom and right to left, with conventions for storytelling, style of illustration and even the ratio of text to picture, manga has become a global phenomenon. Although real manga is always from Japan, it has spawned versions in other cultures and inspired designers with its often elegant illustrations. And it's been a hit everywhere from the U.S.