Bonnier News - Babytalk

Vi Föräldrar's Cover Contest a Success Again

By Bert Menninga on 2011-03-07
in
Vi Föräldrar's web traffic increased 128 last year during its cover contest. Project manager Irini Hedin Despiniadis expects a repeat this year.

In April 2010, the Swedish Bonnier Tidskrifter magazine Vi Föräldrar (We parents) launched its first cover contest, inspired by Bonnier Corporation's Babytalk. Readers compete to have their child grace the cover of the magazine and win prizes.

The contest was a success: 7,000 photos were uploaded, traffic to viföräldrar.se increased 128 percent during the first part of the contest, and over 180,000 votes were tallied.

Cover Baby

By Bert Menninga on 2010-04-23
in
Swedish Vi Föräldrar takes a page from Babytalk with a new baby cover contest.

To have your baby on the cover of  Swedish parenting magazine Vi Föräldrar is the dream of many Vi Föräldrar readers. And now they will finally have a chance: Due to strong demand, Vi Föräldrar will be launching a cover contest. The contest opened on April 19 and entries can be sent in until May 30. After that, visitors to the site will be able to vote on the photos and the five babies with the most votes will be featured in a "fashion" spread in the magazine.

Ads up at select Bonnier Corporation titles

By Bert Menninga on 2010-02-17
in
Ad sales increase at Saveur and Babytalk despite the current advertising crisis.

Bonnier Corporation's Saveur is already up 23 percent in ad pages for the first quarter of 2010. That's even more remarkable considering the title was up nearly 13 percent for all of 2009, a year of seriously sagging advertising sales worldwide. The popular food magazine isn't the only one boasting increased ad sales in the Bonnier Corporation family: Babytalk's February issue was up 21 percent in ad pages over last year as well.