Every year thousands of middle and high school, adult education and media students visit Bakom Rubrikerna, a joint media center run by Dagens Nyheter and Expressen. Bakom Rubrikerna, which is Swedish for “behind the headlines,” has now undergone a thorough update with a heavy focus on digital media – just in time for its tenth anniversary.
Photo: Elin Eriksson
The center, which modestly calls itself "probably the best media center in the world," is located in Marieberg, in the heart of Stockholm's publishing district. At its founding in the fall of 1999, Bakom Rubrikerna had the stated goal of building closer contacts with future newspaper readers. Ten years later, despite a total renovation in form and content, the ambition remains the same.
