From music to DVDs, chocolate to crafts, Homeenter has a mail-order club for just about everyone.
On the walls of Homeenter's conference room, a row of magazines with music stars on the covers line the walls. Some four decades of hairstyles give a strong sense of the soul of Homeenter, which opened in 1973 as the Scandinavian Music Club. "We started with music," says Henrik Hjorth, CEO of Homeenter, which is what the company has been called since 2006. "Our first big star was Bruce Springsteen - before he was so popular."
