Bonnier News - Evita

Evita Storms the Magazine Market

Do you eat when you're not even hungry? Did you believe that the open air is good for you because of the oxygen? What if your childhood memories were false? Answers to these and other questions can be found in a new magazine called Evita.     

The first issue of this glossy magazine focusing on wellbeing has just hit the Finnish newsstands. And after less than a week, the magazine has sold 29,000 copies, more than 70 percent of the budget.

Evita brings you the latest research and up-to-date information on health, nutrition and mental balance. In addition to this, the magazine tackles beauty, wellbeing, active leisure, exercise and travel.

Evita Emerges

Finnish beauty and well-being magazine Evita makes its debut in September 2009

Finland's Bonnier Publications announces the launch of Evita, a new magazine for beauty and well-being.  Evita comes hot on the heels of the success of fashion glossy Olivia, launched two years ago, and interior design title Divaani, launched last year.

Evita has been created for women 35 and older who want to have optimal vitality.  The Evita woman wants to feel good while she looks good.  These quality-of-life oriented women also: