Bonnier News - Frida Boisen

Blossom Magazine Goes toToppHälsa

By Bert Menninga on 2011-10-21
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After a year and half at the newsstands, Egmont's health and fitness title Blossom Magazine moves to Bonnier Tidskirfter's ToppHälsa. ToppHälsa will get the magazine's subscribers, increasing its circulation, and the magazine's namesake Blossom Tainton Lindqvist will become one of ToppHälsa's coaches.

"We have previously had a great cooperation with Blossom since she was a strong presence for ToppHälsa for ma

ToppHälsa's Engaged Readers Mean More Business

By Bert Menninga on 2011-01-27
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Sweden's ToppHälsa health and fitness magazine launches ToppHälsa Academy – all the title's events pulled together into one brand. Editor-in-chief Frida Boisen explains the advantages of socializing with your readers.

Bonnier Tidskrifter title ToppHälsa knows how to give its readers extra value by organizing activities separately from the magazine and its website. Workout vacations are popular: for the fourth year in a row, a row of fully booked planes will be leaving Stockholm and Copenhagen for Monte Gordo in Portugal, where speakers on diet and health have attracted a full house. Not to mention the first ToppLoppet race, which attracted 3,000 runners last fall.

ToppHälsa's Pink Tent Draws Subscribers at VårRuset Races

By Bert Menninga on 2010-06-03
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Subscriptions increase via ToppHälsa's pink tent at the VårRuset country-wide race.

On Wednesday June 2, Sweden's VårRusets series of races around the country finished. Some 150,000 women ran the 5K races and joined the festivities around the race in 17 locations, and Bonnier Tidskrifter's magazine  ToppHälsa put up its big pink tent in 11 of them.