Bonnier News - Jonas Bonnier

Investing in the Future

Jonas Bonnier and the 2011 financial results.

"For Bonnier, 2011 was a year of big investments in restructuring and adapting to a digital environment, as well as investments in positioning and content within the Broadcasting business area," says CEO Jonas Bonnier. "Together with a decline in the global advertising market during the fall, these were major contributing factors to lower profitability compared to 2010.

Jonas Bonnier on the New Organization

Bonnier's CEO explains what the changes mean for the company.

What's happening, Jonas Bonnier?

At the start of 2012, we will be getting rid of the business areas, which means the current division into types of media will disappear. Instead, Bonnier will consist of 20 company groups that report directly to the headquarters without middle layers and business area heads. Furthermore, five new people will be joining the executive management team.

Why are you making these changes?

Modern service for a modern organization

From this autumn, Bonnier has its own shared service center, Bonnier Solutions. We talked to Patrik Hjelmberg, CEO Bonnier Solutions, to find out more about the ideas and visions behind Bonnier Solutions.

Photo: Niklas Palmklint

Bonnier Solutions is a newly established company within the Bonnier Group.

Bonnier's New Look

We're pleased to unveil not just a new Bonnier.com, but also a fresh, new graphic identity.

By now, you’ve noticed that Bonnier.com got a major facelift, but we haven’t just improved the Web site—Bonnier has also changed its overall graphical profile to reflect the company’s newly invigorated branding strategy.

The branding mission began in Fall, 2008, when Bonnier’s top management reviewed the company’s core values, mission and vision statements, logo, and colors.