Bonnier News - Thomas Mattsson

Royal Wedding Gets Massive Media Coverage

TV4, Expressen and S magazine along with other media gave readers and viewers front-row seats to Crown Princess Victoria's wedding.

Photo: Robban Andersson, Expressen

No one in Europe could have missed last weekend's biggest news from Sweden: Crown Princess Victoria finally got her Prince Daniel. The wedding was watched with interest by royalists and republicans alike - and the media of course. TV4 broadcast before, during and after the wedding and was also a major partner for Love Stockholm 2010, the city festival held in conjunction with the wedding in Stockholm June 6-20.

Record Site Traffic for Expressen.se

2.2 million unique visitors came to Expressen.se during the week of August 9-15, breaking Expressen.se's previous record  

Expressen.se had 2,176,291 unique visits in week 33, August 9-15. This is 26 percent higher than the same period last year and a record for the site. It is most likely the best figure ever for a Swedish Bonnier site.

The Bonnier Twitterview: 5 Power Twitterers for Business and Brands

Mattias Fyrenius, Ebba von Sydow, Parenting.com, Anders Olofsson and Thomas Mattsson on why they tweet—in 140 characters or less

@ThomasMattsson, 1,187 followers

Thomas Mattsson, Editor-in-Chief of newspaper Expressen in Sweden with approx 1.5M readers per day.

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