2.2 million unique visitors came to Expressen.se during the week of August 9-15, breaking Expressen.se's previous record.
Expressen.se had 2,176,291 unique visits in week 33, August 9-15. This is 26 percent higher than the same period last year and a record for the site. It is most likely the best figure ever for a Swedish Bonnier site. Expressen.se led with two big pieces that week, the Princess Madeleine engagement and an article series on Afghanistan.
The previous record was 2,025,509 unique visits during the week when Expressen revealed Crown Princess Victoria's engagement.