Bonnier News - USA

Weldon Owen Takes It Further

By Dean Turcol on 2010-03-09
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Weldon Owen expands from producing and packaging books for others into a publisher in its own right.

For more than 20 years, Weldon Owen has produced and packaged books, selling publishing rights to a third party. Now in an effort to get closer to its markets and take control of the sales and marketing of its books, Weldon Owen has taken the publishing process in-house.

First up: Weldon Owen becomes the official publisher of the highly successful Williams-Sonoma branded book titles.

Little Film of Olympic Proportions

By Dean Turcol on 2010-03-03
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Warren Miller Entertainment's opening ceremony film for the Olympics caught by 68 million U.S. viewers.

If you were one of the millions in the U.S. who watched the opening ceremonies of the Winter Olympics, the first action you saw was from Bonnier Corp.'s Warren Miller Entertainment. The three-minute video that kicked off the ceremonies was produced by Bonnier's acclaimed film division. The footage featured Johnny Lyall hitting the slopes to set up the 23-year-old U.S. snowboarder's live stadium stunt, welcoming the crowd to the 2010 Games. Nearly 68 million U.S. viewers tuned in.

Filming the Olympic video began in April 2009 at Mike Wiegele Helicopter Skiing in Blue River, B.C.

Ads up at select Bonnier Corporation titles

By Bert Menninga on 2010-02-17
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Ad sales increase at Saveur and Babytalk despite the current advertising crisis.

Bonnier Corporation's Saveur is already up 23 percent in ad pages for the first quarter of 2010. That's even more remarkable considering the title was up nearly 13 percent for all of 2009, a year of seriously sagging advertising sales worldwide. The popular food magazine isn't the only one boasting increased ad sales in the Bonnier Corporation family: Babytalk's February issue was up 21 percent in ad pages over last year as well.