Since the beginning of 2010 some 60 people from different Bonnier companies came together at Bink, a new web company in new offices in Stockholm. The company is the first under the new business segment Bonnier Digital. Martin Ahrend, CEO of Bink and Mats Göthlin, CTO Bink & Bonnier Digital are in charge.
Photo: Magnus Skoglöf
"The mission is to make profitable those Bonnier websites that are financed through advertising," says Ahrend. "But it is important to remember we are not a shared service center for the web. We work as partners and we have had different discussions with the Group's different companies. For example, di.se will be launched with our new platform within a few weeks, and ten sites from Bonnier Tidskrifter will be launched several weeks after that.
