Life At Bonnier - June 2010

MTV3 Supports the WWF With Free Advertising

By Bert Menninga on 2010-06-30
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The WWF's work on preserving the Baltic gets support from Finland's MTV3.

Photo: WWF/Mauri Rautkari

When it comes to watching out for the health of the Baltic sea, the World Wildlife Fund (WWF) is one of Finland's non-profit organizations taking the lead. The organization has a number of initiatives aimed at protecting the ecology. The creation of wetlands in coastal zones, which prevent runoff from farming entering the sea, is one major project. Preparation for a possible oil spill is another, with some 5,500 volunteers recruited already to help in the case of such an emergency.

Three New Vice Presidents for Bonnier Corporation

By Dean Turcol on 2010-06-30
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Bonnier Corporation promotes Gregg Hano, Eric Zinczenko and Glenn Hughes to the positions of Vice President, Group Publisher.

Bonnier Corporation has promoted three of its group publishers to the positions of Vice President, Group Publisher: Gregg Hano, Eric Zinczenko and Glenn Hughes.

Martha Stewart to Keynote at GRID10

By Bert Menninga on 2010-06-23
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GRID10 will feature American style guru and media icon Martha Stewart.

Photo: Scott Duncan

Martha Stewart, America's most trusted guide to stylish living, will be a keynote speaker at GRID10 in September. Stewart, whose magazines, TV programs, books and entire product range have inspired a generation of Americans, will be joining a host of other speakers at GRID10, an inspirational meeting of creative minds from all Bonnier companies.

Meet Amy Mangino

By Tora Bonnier on 2010-06-18
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For GROW participant Amy Mangino, different countries means different magazine models.

Handling magazine advertisements or subscriptions differ depending on which side of the Atlantic you work. So says GROW participant and New Yorker Amy Mangino, who is on a three-month work exchange in Stockholm.  "I thought it would be a great opportunity to live abroad and learn how magazine publishing works in another country," says Mangino, 34, who has worked as a marketing director at Bonnier Corporation's Saveur for the past two years. "I create the media kit, general presentation, and category presentations," she says.

Meet Brian Glaser

By Tora Bonnier on 2010-06-17
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GROW participant navigates Copenhagen's streets and Bonnier Publications brands.

More than anything else, Brian Glaser notices unique cultural differences between his hometown of Brooklyn, New York and Copenhagen, Denmark. Glaser, 26, is in Denmark for three months on an exchange as part of the GROW program. "The biggest difference is that Danes rely on their bicycles in the same way Americans rely on their cars." says Glaser.  "My favorite memories have been of me riding my bike through narrow alleyways and getting lost among neighborhoods that have been here for hundreds of years.

Bonnier and Sweden's Best Financial Reporters

By Bert Menninga on 2010-06-17
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Dagens Industri and Dagens Nyheter reporters take six of the top ten spots in annual ranking of media coverage of finance and economy.

Financial reporters from two Bonnier newspapers - Dagens Industri and Dagens Nyheter - took six of the top 10 spots in the yearly ranking of business media and finance reporting done by PR agency Hallvarsson & Halvarsson. Dagens Industri was chosen as well as the best daily newspaper. The ranking is based on a survey of 177 financial analysts, investors, stock exchange CEOs, investor relations directors and information officers in Sweden.

Poland's Puls Biznesu Ups Advertising in a Down Market

By Bert Menninga on 2010-06-15
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Newspaper ad sales in Poland may still be below last year, but Krzysztof Zarzeczny of Puls Biznesu explains how the business daily has succeeded in hard times. 

Bonnier Business Polska in Poland is bucking the trends with an increase in newspaper ad sales for business daily Puls Biznesu of 23.1 percent for January to May 2010 compared to the same period the previous year. For the newspaper industry as a whole in Poland, ad sales were down at - 8 percent during the same period, with magazines down at -7 percent.

Meet Pirita Hiltunen

By Bert Menninga on 2010-06-07
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Whether it's redesigning a website structure or taking yoga classes in German, this GROW participant stays busy.

Even if you don't know the German words for "drain" of "clogged" you can still manage to solve the problem of a clogged drain with your janitor in Berlin. GROW participant Pirita Hiltunen from MTV3 Finland is living proof that even after only a month at Ullstein Buchverlage in Berlin, you can get by easier than you think. "German yoga lesson instructions are slowly starting to make sense to me - as well as the chaotic Berlin traffic. With a bike," she says.

Meet Lisa Widell

By Bert Menninga on 2010-06-07
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Making advertisements from scratch, Swedish GROW participant Lisa Widell expands her horizons in the U.S.

To learn as much as possible in three months - workwise, language-wise and personally - is the goal of Lisa Widell, who recently traded Stockholm and Bonnier Tidskrifter for Winter Park and the Bonnier Corporation. "To get the chance to work in another country, meet new people and learn more is difficult to say 'no' to," says Widell. "It's a possibility that not many in other companies get a chance to do."

Meet David Andersson

By Bert Menninga on 2010-06-03
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GROW participant David Andersson finds out how it is to work - and eat - in New York City.

The most surprising thing about moving from Stockholm and the online book retailer Adlibris to Bonnier Corporation in New York is how much things are the same. "My work is so like what I do at home," says GROW participant David Andersson. "It seems it's possible to work virtually anywhere." Andersson, 26, is  a web developer at Adlibris and is spending three months in New York working with front-end development and coding for magazine brands such as Parenting, Working Mother, Saveur and Field & Stream.