Ideas turn into reality at BMU business process meetings at Bonnier Corporation.

Photo: Valerie Fischel
Brainstorming pays off. At least in the case of Bonnier Media University's recent workshops at Bonnier Corp. in the U.S., where the ideas developed are already up and running. And generating revenue.
The first installment of workshops began in February, and publishers have been quick to see the results. John McEver, publisher of Boating, says, "From our workshop we created a multi-platform marketing program with a revenue target of USD 300,000 for the fourth quarter."