Is e-mail marketing a must for magazines? Bonnier's Heather Vessey and Steffen Trannerup give some dos and don'ts on what has become an integral part of the publishing industry.
While some experts have predicted the death of e-mail due to the popularity of social media, e-mail isn't going away any time soon. Social media may provide new and faster ways of communicating, but e-mail provides a pace and style that is more intimate and thoughtful, giving it an importance that other media may not have.
