Life At Bonnier - Kaisa Filppula

Kaisa Filppula: Top 10 Coolest Things in NYC

By Kaisa Filppula on 2009-07-23
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GROW's Kaisa offers a list of her top 10 favorite things about the Big Apple

This is my last blog post and it is time to look through the experiences I have had during these three months. The list of the Top 10 Coolest Things in NYC was not an easy job to do, but here it is...

1. Brooklyn Boulders. This one is very obvious. I took part in their "T-nut parties" as a volunteer to help them build the climbing wall and I met a lot of nice people. BKB will be officially open on September 9th.

Kaisa Filppula: A Finn's Thoughts on New York Food

By Kaisa Filppula on 2009-07-10
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GROW's Kaisa enjoys Happy Day, lunch out of the office and visitors from Finland

This blog post is dedicated to food. It's a great topic: the whole world is represented in food species here in New York. I have tried to eat as many different dishes as possible: various ethnic and American, several different pastries, even street kitchen food and hot dogs. Usually, all food is very good here; the only thing I don't like is Starbucks coffee.

Kaisa Filppula: Media Research on the Web

By Kaisa Filppula on 2009-06-24
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GROW's Kaisa dismisses the skeptics and says committed reader web panels are the way to go

Media research, like everything else, from our social life to shopping, is moving increasingly to the internet. Paper questionnaires are becoming rarities, telephone interviews are decreasing. Huge call centers are not needed anymore. The whole research industry is in ongoing change. What does this all mean then? Effectiveness, quickness, money savings. Purely positive consequences! "Quality suffers," say skeptics, "not all the people can be reached via internet." That's maybe partly true, but can you really reach all the people via phone or mail either?

Surveying

By Kaisa Filppula on 2009-06-11
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GROW's Kaisa muses on surveying the huge U.S. market and wishes New York recycled more

In my previous blog post, I promised to tell you about print media research in the U.S. Don't be scared, I'll try to be as brief as possible. As we all surely know, everything is bigger here in the U.S. So are media surveys! I have familiarized myself with the MRI Audience Study and the Mendelsohn Affluent Study (MMR)—the first one is basically the same as the NRS (National Readership Survey) in the Nordic countries. MRI measures magazine audiences and their consuming habits, but it is a way larger than the Finnish NRS.

Kaisa Climbs

By Kaisa Filppula on 2009-05-28
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GROW's Kaisa handles learning new research software and helps build a climbing wall in Brooklyn

After Memorial Day, I start my 4th week here in NYC (Memorial Day is a U.S. federal holiday observed on the last Monday of May. It is a day of remembrance for those who have died in the military service.)  During my first three weeks, I have learned a lot. I have gotten seven training sessions for different software and two own larger projects. It seems to me that they have a lot more software and online databases here than we have in Finland.  In addition, all software here is new to me.

Meet Kaisa Filppula

By Kaisa Filppula on 2009-05-13
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From Finland to New York: GROW ambassador Kaisa discovers that nobody in New York eats lunch at 11am

Hi! My name is Kaisa Filppula and I work as a research planner for Bonnier Publications in Helsinki, Finland. When I started to work for Bonnier for almost three years ago, we were a relatively small publishing company with few border-crossing magazines. Luckily, our own first concept, Olivia (www.olivialehti.fi), was born in February 2007. One year later, the second one, Divaani, came out. Within these years the number of employees more than doubled.