Life At Bonnier - Steffen Trannerup

Long Live E-Mail Marketing

By Bert Menninga on 2010-04-21
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Is e-mail marketing a must for magazines? Bonnier's Heather Vessey and Steffen Trannerup give some dos and don'ts on what has become an integral part of the publishing industry.

While some experts have predicted the death of e-mail due to the popularity of social media, e-mail isn't going away any time soon. Social media may provide new and faster ways of communicating, but e-mail provides a pace and style that is more intimate and thoughtful, giving it an importance that other media may not have.

Steffen Trannerup: Suction fish, surfing and space rockets

By Steffen Trannerup on 2009-11-04
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Our GROW blogger Steffen from Denmark goes fishing and sets up a great initiative connecting Bonnier Corporation and Bonnier Publications

Testing, testing, one, two…

During my stay here in Winter Park, Heather Vessey and I have talked about how Bonnier Corp. and Bonnier Publications could share knowledge within email marketing in the future.

We want some sort of community or forum where everyone who works with this can exchange test results, creatives, campaigns, advice, etc. and share things we find inspirational. Sometimes something really stands out for some reason and these results should be spread out for everybody to use, learn and get inspired from.

Steffen Trannerup: Marketing programs, alligators and rock 'n’ roll

By Steffen Trannerup on 2009-10-21
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Steffen looks for email programs for magazine subscribers and sees his favorite rock band in Tampa

As a part of relation marketing I've been looking into automated email programs, mainly for the email newsletters. Something we have implemented on the Scandinavian market during the last two years. Probably sometime next week we will launch a sign up confirmation email, which will be the first in a line of automated emails from Bonnier Corporation.

Steffen Trannerup: How to almost poison an office

By Steffen Trannerup on 2009-10-05
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Our Danish GROW ambassador Steffen has a confession to make

Dear Bonnier — it's been 3 weeks since my last confession.

... and I need to confess —  I almost poisoned the whole office here in Winter Park. I suspected that that probably they wouldn't like the salty ammonium liquorice (Piratos) that we Scandinavians love. But I never intended to cause any harm. My God, they hated it! Only one person, the Database Supporter Chris, liked them — I'm proud of you, Chris!

Steffen Trannerup: Meet and Greet in Orlando

By Steffen Trannerup on 2009-09-26
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Steffen Trannerup, GROW ambassador from Copenhagen, spent his first week in Orlando shaking hands, understanding the workflows, having dinner with Mickey Mouse and listening to The Boss 

Hi, I'm Steffen! I'm 36 years old and I've worked at Bonnier Publications in Copenhagen since 2003.