Life At Bonnier - Web

Viivilla.se defies trend – numbers increasing

By Linnea Pontvik on 2011-05-10
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Christopher Holmerin at Bonnier Publications explains the site’s success.

While other websites are losing visitors, the Bonnier Publications Sverige site Viivilla.se is defying the trend. The number of visitors to the site has increased by 65 percent compared to the previous month, writes Vassa Eggen in its analytics newsletter. (Figures from Kia index.)

Homeenter Adds Lego

By Bert Menninga on 2011-02-03
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Strong brands like Lego and Disney are good business for mail-order club Homeenter.

Foto: joeshlabotnik, CC-licens

In November, mail-order club Homeenter started selling Lego to its club members. The toy was added to Homeenter's existing roster, which includes other well-known brands such as Disney and Hello Kitty. 

"We want to have high-quality products and strong brands sell well," says Karin Rydberg, sales director at Homeenter.

Accolades for Mag+ and Popular Science+

By Bert Menninga on 2010-11-12
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Bonnier's Mag+ platform wins Guldmobilen prize while Popular Science+ a finalist in the Pixel Awards.

Bonnier's platform for digital magazines, Mag+, which was launched in spring 2010 has gotten attention around the world. At Swedish Mobil magazine's annual Guldmobilen awards, Mag+ took home the Innovative Design of the Year prize. Mag+ won the prize "for a fantastic design project that takes digital magazine reading to a new level, by making the digital platform a possibility instead of a barrier," according to Mobil.

Six Tips for Succeeding on Facebook from BoligPluss

By Bert Menninga on 2010-11-12
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Norwegian interior design magazine BoligPluss has some 15,000 fans on Facebook. Web manager Siri Høstmælingen gives her tips for success with social media.

It all started when two Norwegian Bonnier Media-magazines - BoligPluss and FHM - started their own battle internally for Facebook fans, says Siri Høstmælingen, web manager at BoligPluss.

"When we told FHM that we had almost reached 10,000 'likes,' it wakened the competitive instincts of their web editor Espen Skogen," says Høstmælingen.

TV4 Film Strengthens Brand with Facebook Page

By Bert Menninga on 2010-10-19
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With a chance to compete in contests, participate in polls and comment on films, TV4 Film expects its new Facebook page to engage viewers.

Now even TV4 Film can be found on Facebook. With tips on the movie premiere of the day, games and the possiblity for viewers to send in dedications that if chosen will be shown on TV, the channel hopes to create more attention to the brand. 

Hemmakanalen.se extends TV4’s popular home improvement programs

By Linnea Pontvik on 2010-08-05
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Ernst Kirchsteiger and other TV4 personalities can be found at one of TV4’s newest niche websites.

Ernst Kirchsteiger. Photo: TV4

Hemmakanalen.se is one of TV4's niche sites where the content is focused on a specific subject - in this case, home improvement projects. Hemmakanalen.se's specialization is important for advertising sales.

Feber – the Modern Magazine

By Niklas Sessler on 2010-02-01
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"Gas pedal problem bigger than expected", "Skarsgard in new movie", "Norwegian Cessna landing", plus a teaser on Italian fashion designer Valentino's spring and summer collection. Few magazines could succeed with such a broad mix of cover headlines – but Feber – which means Fever in English – can. This past week for the first time the magazine boasted 150,000 unique visitors.

Feber.se calls itself "Sweden's biggest news-related blog network."  Since the beginning of 2010 it has been a part of Bonnier Tidskrifter's Digital Media apartment. The editorial staff of three includes Roger Åberg, CEO; Caroline Blomst, fashion director; and Wille Wilhelmsson, technology editor.

Jorid Aldrin: A Night at the Opera

By Jorid Aldrin on 2009-11-09
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Jorid enjoys Copenhagen's cultural experience and works with analyse of new sites.

Sunday, I just got back from a long walk in the beautiful Fredriksberg gardens which was created more than 300 years ago and is said to be one of the most romantic landscape gardens in Denmark. I can only agree. It was absolutely fantastic with large ponds and canals surrounded by old trees in autumn colours, winding paths and small bridges.

Watch out – here comes SkiNet!

By Megan Miller on 2009-10-08
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To launch three new web sites in only two months – is it even possible? It was the task that Megan Miller, digital director at Bonnier Mountain Group, faced this summer. And she did it – against all odds. Here is her own story.    

Photo: Niall Bouzon

The first thing I noticed about the Bonnier office in Boulder, Colorado was the giant ski-resort gondola hanging in the lobby above the reception desk. The second thing was that my work wardrobe of dresses and high heels were out of place in an office where outdoor gear doubles as business attire.

Jorid Aldrin: Copenhagen in September

By Jorid Aldrin on 2009-09-14
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New GROW ambassador Jorid Aldrin is in Denmark to work for Bonnier Publications Online Department.

Hi !

My name is Jorid Aldrin and I work with marketing analysis in the analyst department at Bonnier Tidskrifter in Stockholm, Sweden. I have been working for Bonnier since January 2007. I first started at the marketing department at Bonnier Nova, and in 2008 I moved on to work at the analyst department at Bonnier Tidskrifter. In my current position I mainly work with target group analysis and provide our sales and marketing departments with current data through reports and presentations.