Germany's Ullstein Buchverlag and arsEdition sponsor the huge book lounge tour StadtLesen with books.
StadtLesen - which means "city reading" - is a project started by an innovation agency in Austria in 2009. The event features packed bookshelves, beautiful reading spots in the open air, food and readings to pull in visitors to the cities visited on the tour.
Previously held only in Austria, this year the event will take place also in Germany and the few regions of Italy in the north with some German speakers. The bookshelves contents have also expanded: In the first year there were 2,000 books taken on tour to nine cities.