Life At Bonnier - sweden

Damernas Värld Ups Online Numbers

By Bert Menninga on 2012-02-09
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Damernas Värld has increased traffic at its website from 5,00 to 74,000 weekly visits during the last 18 months. Web editor Emma Sundh explains.

Damernas Värld's website Damernas.se is seeing big successes. The site just added the blog of popular Swedish singing star Charlotte Perrelli, giving it yet another kick.

Frida Boisen New Editor-in-Chief for Göteborgs-Tidningen

By Bert Menninga on 2012-02-07
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Expressen's west-Sweden edition, Göteborgs-Tidningen, to get new editor-in-chief.

Evening tabloid Göteborgs-Tidningen will get a new editor-in-chief this spring when Göteborg native Frida Boisen takes over. Boisen has previously worked at Göteborgs-Posten and Expressen, among other places.

Behind the Best Seller

By Bert Menninga on 2012-02-02
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How do you make a best-selling book? For soccer superstar Zlatan Ibrahimovic’s recent autobiography, it was all about chemistry, going with the flow and bravery.

Mika Lepistö, David Lagercrantz, Zlatan Ibrahimovic and Albert Bonnier

They broke all the rules. Zlatan Ibrahimovic, top international soccer star, penning an autobiography while at the top of his game, pulling no punches. "His opinions of other players, his coaches, his personal life, it's all there, he didn't wait like everyone else until he was at the end of his career and it was safe," says Albert Bonnier, his publisher at Albert Bonniers Förlag. "It was incredibly brave.

Building Tomorrow's Leaders Today

By Bert Menninga on 2012-01-31
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The new Sustainability & Innovation Executive Management program trains leaders in CSR issues.

Nordea's Sasja Beslik speaking at the training

When it comes to corporate social responsibility, the hardest thing to grasp is that it's about money and not morals. So says Per Grankvist, sustainability editor at Veckans Affärer, Bonnier Tidskrifter's flagship business title, which includes newsletters and conferences, among other things."By using resources in a smarter sense, regardless of whether we're talking financial resources, raw materials or human capital, there's always money to be made," says Grankvist.

Marit Danielsson to TV4

By Bert Menninga on 2012-01-26
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Marit Danielsson changes jobs and media type - from magazines to TV - but stays within Bonnier.

This spring, Marit Danielsson will become the head of factual programming for the TV4 Group. Her chief duties will be the intake and content of the companies factual programming.

7:30 at Tara

By Josefin Falk on 2012-01-13
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Swedish woman's magazine Tara celebrated 11 years with a dinner for readers.

When Tara turned ten last year, the Swedish women's magazine held a big party at Stockholm's Nalen club, with advertisers, partners and freelancers. But for its 11th birthday, the magazine wanted to do something completely different and decided it was the readers' turn to celebrate with Tara.

The idea, based on TV4's popular food program Halv åtta hos mig (7:30 at my place), came from the editorial staff of the magazine.

Stig-Helmer Offscreen

By Bert Menninga on 2012-01-12
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The latest Stig-Helmer film in cult series premieres with something extra.

Lasse Åberg's latest film, The Stig-Helmer Story, featuring the beloved film character who first appeared in the Swedish cult classic Sällskapsresan in 1980, premiered on Christmas Day 2011 and has - as usual - been a big success with filmgoers.

In connection with the film, Svensk Filmindustri and star and director Lasse Åberg together with production company Viking Film and licensing company Bulls, have come out with licensed products based on the character and film series.

First out just before the premi

Ulrika Saxon Interns at SF Bio

By Elin Eriksson on 2011-12-08
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We talk with Ulrika Saxon, the new board chair for SF Bio, about how she spent her evening yesterday.

Urlika Saxon mans the concession stand.

What were you up to yesterday?

I interned at the Saga movie theater on Kungsgatan in Stockholm. It was so much fun!

Nurturing Nobel Winners

By Cecilia Björk on 2011-12-08
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Tomas Tranströmer's upcoming Nobel Prize is icing on the cake says his long-time publisher, Eva Bonnier. It's a very public symbol of the value of nurturing authors.

On Saturday, the Nobel Prize will be awarded to one of Sweden's most beloved poets. Tomas Tranströmer has been with Albert Bonniers Förlag since his 1954 debut, 17 Poems. According to Eva Bonnier, his publisher for the past 20 years, he was an accomplished poet from the beginning.

Eva Bonnier wastes no time getting down to the issue of the relationship between publisher and author. A good relationship between a publisher and an author guarantees that the author will stay with the publisher, she says.

Q&A with Casten Almqvist

By Bert Menninga on 2011-12-05
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Casten Almqvist takes over as CEO for the TV4 Group today.

How does it feel your first day?

I feel pretty prepared, since during the fall I've traveled over 25,000 kilometers all over Sweden, mostly by car, from Luleå in the north to Malmö in the south. I've met not just many colleagues, but customers and partners as well.

What's your impression of TV4 just now?

The main feeling is that things are very bright!

What are the biggest opportunities?

I see a long list of possibilities for TV4 right now.