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New Tablet Behaviors and the Quest for Great Ads

By Megan Miller on 2011-03-10
A look at the Bonnier / CP+B tablet research findings.

Over the past two months, Bonnier R&D worked with the cognitive insights team at Crispin Porter + Bogusky on a study intended to uncover insights that will help us make better ads for digital magazines. We conducted ethnographic research in three U.S. cities in order to find answers to some big questions: How do people interact with tablets in general? How does magazine content consumption differ on tablet devices versus online or in print? Are there any user needs that aren’t being met? And if so, how can we use these insights to make richer, more engaging advertising?

Some Bonnier R&D Thoughts from CES 2011

By Sara Öhrvall on 2011-01-11

Tabletpalooza.

Nearly 100 tablets flooded CES, primarily built on the Android platform. The most popular size seems to be 10.1 inches (as the Xoom) but also the BlackBerry PlayBook got very positive reviews. It will now be interesting to see how these somewhat long and thin devices (16:10 aspect ratio) will be perceived compared to the Apple iPad's 4:3 aspect ratio.

Producing the Popular Science+

By Sara Öhrvall on 2010-04-06
in
Check out the creative chaos behind the scenes during 60 days of producing the Popular Science+

Mag+ live with Popular Science+

By Sara Öhrvall on 2010-04-02
in
Popular Science+ is the first digital magazine to emerge from Bonnier’s Mag+

Digital Magazines: Bonnier Mag+ Prototype

By Björn Jeffery on 2009-12-17
in
This conceptual video is a corporate collaborative research project initiated by Bonnier R&D into the experience of reading magazines on handheld digital devices. It illustrates one possible vision for digital magazines in the near future, presented by our design partners at BERG.

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