BoatingLAB to Give Readers Independent Product Data

Boating has announced the launch of BoatingLAB, an industry-first testing facility that will deliver to boaters objective product testing information across multiple media platforms. Boating expert and lifelong boater Randy Vance heads up the new project.

BoatingLAB will provide independent comparative product testing in the marine category, producing repeatable results through systematic and transparent testing protocols. The result will be content unique in the industry, available in print in select Bonnier brands. BoatingLAB will also provide a unique platform of video and digital properties for marketers to showcase their products to a highly engaged, gear-hungry audience.

"This innovative project creates and distributes credible new information in print while distributing complementary promotional material through all digital media formats including web, apps and social marketing networks," says Vance, who has 34 years of experience in the boating industry, including as editor-in-chief of Boating Life and Boating. "With a heavy emphasis on comparative gear testing, this is for readers who need to know what works best for them in and on their boats."