Bonimani.ru Newest Site for Bonnier Publications Russia

Bonnier Publications in Russia has launched a website with a whole new concept for the magazine publisher: Bonimani.ru. Bonnier Publications puts out food title Gastronom and sister magazine gardening title Sadovnik.

The new site features a wide range of special deals on everything from restaurants, spas and beauty treatments, to gadgets and tools, to leisure activities. "The idea of the site is to help people save money," says Nadezhda Lyzhnikova, public relations manager. "Our existing sites, Gastronom.ru and Supersadovnik.ru have loyal audiences who are interested in buying products that we recommend." And with a total of 2.5 million visitors per month and 11.5 million views on the combined sites, that's a pretty big audience, and one of the main reasons behind the development of the site. And naturally, featured along with the rest of the products and services will be special offers for Bonnier Publications own products and services, such as a 50 percent discount on Gastronom's popular culinary school.

The site will face plenty of competition from a range of other sites that offer similar discounts. "But only a few have the resources and backing of a company as big as Bonnier Publications," says Lyzhnikova. "Our digital department feels sure that this will be a success."