Bonnier Corp. Buys Cycle World

Bonnier Corporation announced today the purchase of Cycle World magazine from Hearst Corporation. Cycle World  joins Bonnier Corporation's collection of brands in the U.S. that includes Popular Science, Parenting, Field & Stream and a number of special-interest active lifestyle titles.

"Our company excels at serving passionate special-interest audiences, so Cycle World is a solid strategic fit," says Terry Snow, CEO of Bonnier Corporation. "The Cycle World brand holds a position of leadership and respect in the motorcycle industry. That means a lot for us as we look to enhance the connection that marketing partners can have with this audience."

Founded in 1962 and based in Newport Beach, Calif., Cycle World publishes a monthly magazine with a circulation of 235,000. In addition to the print publication, the brand has a website, events, licensed content, research initiatives and mobile apps. It was the first motorcycle brand to publish a mobile app with the launch of the Cycle World iPhone app in 2009.

Cycle World will be moved under Vice President and Group Publisher Eric Zinczenko's Outdoor Group. "Adding another leading men's vertical to our portfolio of enthusiast brands presents larger opportunities for our strategic partners as we share many of the same advertisers," Zinczenko says. "This acquisition reinforces Bonnier's pursuit of aggregating the largest men's audience in media, and most important, its unwavering commitment to producing the highest-quality content possible."

Cycle World's current staff will remain. Mark Hoyer leads the editorial team as vice president of brand content and editor in chief of Cycle World. Hoyer has worked for the brand since 1999. Andrew Leisner leads the business side as vice president of integrated sales and marketing. A former professional motorcycle racer, Leisner has worked his entire career in motorcycling with a wide range of responsibilities, including publishing, advertising, sponsorship sales and promotions.