Bonnier Corporation Adds UFC Magazine to Stable

Bonnier Corporation and the Ultimate Fighting Championship have announced an agreement for Bonnier to begin producing the mixed martial arts organization's official magazine. Hitting newsstands Dec. 27, the first issue of UFC Magazine published by Bonnier will appear. Current Editor-in-Chief Seth Kelly and Publisher Larry Menkes will continue in their positions.

Bonnier tapped Kelly, the editor who launched UFC Magazine for American Media, to return to his role as editor-in-chief. Kelly has left his position as editorial director at American Media to join Bonnier. He previously oversaw the editorial departments at UFC Magazine, Men's Fitness and Muscle & Fitness.

"UFC Magazine is a very special project for me and I'm very happy to return to the title," Kelly said. "Bonnier's position within the industry and publishing capabilities will allow us to execute our plans for improving the print product and expand to online. I can't wait to fire up the tablet edition in 2012. And yes, to all the fans out there, we're going to have subscriptions."

Menkes, former publisher of UFC Magazine and Men's Fitness, has also returned to the magazine as publisher. He has more than 13 years of media experience under his belt with top companies such as American Media, Dennis Publishing, Primedia and Mediavest.

UFC Magazine is the only official print property covering the Ultimate Fighting Championship. The magazine offers exclusive access to UFC athletes and covers all facets of the sport. In addition to connecting fans with the their favorite UFC athletes, the editorial content presents a wide array of lifestyle coverage, from fitness and training to consumer goods, entertainment and travel, all viewed through the lens of the UFC. What's more, UFC Magazine will now boast online featured content at Ufc.com.