Bonnier Tidskrifter Sales Magazine Launched

Bonnier Tidskrifter Sales magazine is the newest addition to the Swedish magazine family. But it's significantly different from other magazines from Bonnier Tidskrifter.

And it's not brand new, but nearly. The second issue was just released, after the first was published in March - although the first issue was more of a test than a real issue. Since then, Bonnier Tidskrifter's sales department has taken over production, with department manager Camilla Hedin at the helm and Ann-Louise Laving responsible for the layout. What differs between the new magazine and other Bonnier Tidskrifter titles is that the audience is Bonnier Tidskrifter's advertisers.

"Bonnier Tidskrifter Sales Magaine is basically sales material where we want to show our breadth, position and excellence," says Hedin. "We want as well to strengthen the fact that we are not an impersonal media company, that we stand for high quality and are cutting-edge. The idea for the magazine came from our fantastic sales staff who wanted to have material packaged in our own format: a magazine."

The magazine will be published once a year and distributed to Bonnier Tidskrifter customers as well as media and ad agencies. Sales staff will also have copies to give out.

"It is important to show the industry what we stand for and that important information about us is easily accessible," says Hedin. "It's basically an advertising bible from Bonnier Tidskrifter."