Bonnier Tidskrifter Shows Strong Improvement Over 2009

For Swedish magazine publisher Bonnier Tidskrifter, 2010 was a big improvement over 2009: Revenues increased by 8 percent and profits by 63 percent. The year finished with 9 percent growth in print ads, compared with the market's 5 percent (according to IRM). Print sales accounted for 26 percent of Bonnier Tidskrifter's total revenues, and have increased in importance over time. Business from ad sales within events, custom publishing, concepts and the web also developed further in 2010.

Subscription rates in 2010 remained relatively good, especially compared to a market with slowly sinking circulations. Income from subscriptions remained intact, with a slight decrease of 1 percent, which is primarily due to the discontinuation of Glamour.

Altogether, 2010 wasn't as good a year for Bonnier Tidskrifter regarding the margin rate compared with 2007-2008, where the margin was over 11 percent. But the improvement over 2009 was strong and cost-savings efforts continued at the same time that investments in new projects made for strong future growth.

"Profits are on the way up again, the organization is strong, with a series of current and new business opportunities under development," says Ulrika Saxon, CEO for Bonnier Tidskrifter. "In short, there's plenty of reason to believe that 2011 will be even better."