Coming to a Swedish Theater Near You

Analysts worldwide have declared that 3D movies have come of age, following the success of the 3D blockbuster Avatar. A range of 3D movies are set to follow wide release in 2010 release - Tim Burton's Alice in Wonderland is next on the calendar. The SF Bio movie chain is readying itself for the expected 3D explosion by equipping its theaters with 3D technology. Theaters in ten cities will be getting new equipment at a cost of 1 million SEK per theater. "We've tested 3D in different cities for a year," says Thomas Runfors, chief information officer at SF Bio. "It's no fluke, the public really likes it. That's why we're making the investment."