Danish iForm brings healthy food right to your doorstep

Danes, too, are following the trend of getting ingredients and accompanying recipes delivered right to their doorstep. The company retnemt.dk specializes in healthy food that is quick to prepare, and customers can choose from a number of meal packages. Among these is iFormRet, a branded grocery delivery service that includes recipes developed by food writers and nutrition experts at the Bonnier Publications magazine iForm.

"We know how hard it can be to find time to workout and to shop and prepare nutritious food from scratch during a hectic day. We focus on giving our readers smart and easy ways to live healthy lives. With iFormRet, the magazine recipes take on an extra dimension, and we get even closer to our readers," says iForm editor-in-chief Karen Lyager Horve.

Maria Brunckhorst Schmidt, Online Commercial Developer at Bonnier Publications, says that iForm has cooperated with Retnemt.dk since autumn 2009.

"At that time, we did ads for them on our site and received commissions for new customers. It worked very well so we decided to increase our cooperation," says Maria.

In May 2010, Retnemt started iFormRet grocery service.

"Customers can order iFormRet from retnemt.dk or from our own website. Subscribers get a 25 percent discount on prices, and we also provide information about the week's recipes in our newsletter, which yields new customers," says Maria.

In addition, iFormRet and Retnemt's other grocery delivery services are used in iForm marketing, for example in subscription offers.

"And we're developing several other ideas!" concludes Maria.