DNlive Wins International Prize

Sweden's No. 1 daily newspaper Dagens Nyheter came in first in the Public Relations and Community category prize of the INMA Awards held in New York City for its DNlive marketing campaign. The awards are sponsored by the International Newsmedia Marketing Association, a global association promoting best practices and marketing ideas for the newsmedia industry worldwide. The newspaper was also a runner-up in three other categories and came in third in the overall category of "Best in Show."  

The DNlive marketing campaign created a meeting place between the readers and Dagens Nyheter in real life - a fourth channel after print, web, and mobile.

There were a total of 533 entries from 137 newspapers in 28 countries. Judging was conducted via the internet by 23 judges worldwide.