The future for e-readers

E-reader technology is less interesting than the content it allows for. So said Adlibris CEO Pär Svärdson, speaking at a breakfast seminar for some 300 Bonnier employees held in conjunction with the release of Adlibris' new Swedish e-reader.

A panel including an author, as well as top editors at a book publisher, a newspaper and a magazine from within Bonnier-owned companies discussed the future possibilities - and the positive limits - that an e-reader provides. From quick-fixes for errors in books to adding extra material and the possibility of collecting writing in a different way, the panel agreed that an e-reader provides a distinct new platform - for now.

"There might just be a renaissance in the lengthy article. Short news certainly won't be the strength of an e-reader, it will be feature stories and other long texts," said Thomas Mattsson, editor-in-chief of Swedish daily newspaper Expressen.