First Week with New Dagens Nyheter

How have things gone since the Sept. 19 launch? Are you feeling sure on your feet yet?

It's gone extremely well, both in terms of our readers and for us at Dagens Nyheter. It's a big change in direction for the news staff since with the remake we also changed to a new system called Newspilot. But there's plenty of high energy here, people have worked hard and they're tired but happy!

What are readers saying about the new Dagens Nyheter?

We've gotten a very positive response, above all for the new Stockholm section. Many say they're especially happy because they get more for their subscription now, since it comes along with the rest of the paper and doesn't cost extra. Plus we've heard that the arts and culture section looks particularly good and the news summary on page two is appreciated.

Have you gotten any negative reactions?

Of course there are many readers who don't relate to the new paper, who think the design is too busy, you can't avoid that. Now we're working on following up on reader reactions to see what we need to fix. For example, we're switching back to having the financial fund tables, because a lot of readers look at them every day. We're also changing a few settings in the templates to improve the readability. We've had a few problems with the words in the headlines squeeze together and the radio and TV listings need to have more space again since so many who read them are older and have impaired sight.

What's next?

We'll conintue to work with improving the newspaper based on reader reactions. During the week we've been meeting readers around Stockholm, just to be available to answer questions. We've also gotten new readers, with many going for the subscription rebate that's being offered. The next step is developing the website with new functions and design.

Footnote:

On Monday, Dagens Nyheter invited its advertisers to a breakfast meeting about the changes as a way to strengthen customer relations. Read more here.