Garden Design Redesign

Garden Design magazine is reinventing itself with a major redesign, new staff, and fresh editorial focus. William L. Hamilton, former reporter and editor at The New York Times and Martha Stewart Living, is taking over as editor-in-chief and James Oseland, editor-in-chief of Bonnier's Saveur, will be editorial director. Greg Ferro, former executive editor of All You, will be executive managing editor. The Garden Design home office will move from Winter Park, Florida, to New York.

"Garden Design is the future of the home," says Hamilton. "The lifestyle that begins at home with design and decoration, food and wine and entertaining, is moving outdoors. And the inspiration, enjoyment, and brilliant expression of the garden is moving in. Sophistication and accessibility characterize Garden Design's expanding world of style. It's a new era in which the distinctions between indoors and outdoors disappear."
 
The reintroduction of Garden Design will debut with the title's January/February issue. The magazine will continue to have seven issues a year.
 
"We're creating the thinking person's garden and style magazine," says Oseland. "It will be a showcase for genuine passion, real people, and the greatest design ideas culled from traveling all over the world."
 
In the addition to master gardeners, Garden Design's new roster of contributing editors will include people from the fields of design, literature, food, and beyond. Among them will be Bill Noble, director of conservancy for the Garden Conservancy; Louise Harpman, celebrated New York University professor and architect; novelist and gardening enthusiast Francine Prose, author of Household Saints, among many other books; and English cookbook author Tamasin Day-Lewis.

With the new editorial direction comes a new design, naturally. Dave Weaver, who was in charge of the graphic redesign, says readers will see a host of changes: fonts, grid, color palette, photo selection, pacing. All of these will be noticed by the reader. "The most conspicuous change, though, will be how the stories are told - the layers of information, the depth of content, the way words, photos and design work together to give the reader something to get lost in," Weaver says. It is and alliance of words and visuals - I can't emphasize that enough."

The new direction of the magazine will be unique in the advertising world, with recently appointed publisher Kristin Cohen leading that charge. "We engage an incredibly influential and creative audience that is passionate about design and cannot be found in other shelter or lifestyle titles," says Cohen. "Our readers are truly original and are always looking for new ideas. Garden Design will provide that inspiration and experience in each issue."

Check out preview pages from the issue here.