Goal, Expericard!

Photo by Danny Nicholson, Flickr, CC licensed

 When you want to get the world's attention, it helps to link up with one of the most recognizable names in sports.

"Arsenal is one of the world's biggest football clubs, and one of the ten richest. This agreement doesn't just give us money—more important is the attention we get by working with such a great club. It will help us get a foot in the door with other clubs in the Premier League and clubs in the NBA or NFL in the USA." says Expericard CEO Peter Gustafsson.

This agreement doesn't just give us money—more important is the attention we get by working with such a great club.
—Peter Gustafsson

Expericard has patented a new way to package and distribute CDs and DVDs, and they're ready for the big-time.  The company has already worked with Sony and the football club Tottenham Hotspur.  Their relationship with the latter helped them catch Arsenal's eye. The famed football club hooked up with Expericard in September 2008; they launch their first member campaign in about two months.

Arsenal will create special interactive CD-ROMs for their club, which existing members can use to renew their membership or purchase season tickets.  As an added incentive, they'll get access to exclusive Arsenal content by popping the disc into their PC.  "For the club, it means that the member database is updated immediately when the members play the disc in their computer, without the need to keep on with a lot of paper work," says Peter.

The members also receive special benefits for taking part in Expericard's innovative CD-ROM campaign.  Each personalized disc will have the member's name printed on top. When used to access material on the Internet, the disc helps to identify active club members. It's a neat tradeoff Gustafsson hopes the members will enjoy as much as the club will.  

"The design can naturally be applied in other areas such as subscription renewal, so money comes in to the business faster than when customers have to send in pieces of paper," explains Peter.

Speed, agility and response—sounds like a perfect match for Arsenal.