Homeenter Wins with Chocolate Club

CC licenced photo by André Karwath

Consumer interest in exclusive chocolate has blossomed in recent years. So when online video, music and game club Homeenter AB started a cooperation in 2008 with Malmö Chokladfabrik - Malmö Chocolate Factory - the success came as no surprise. Today the chocolate club has nearly 10,000 members in Sweden and Denmark.

Club Choklad is a subscription service - every month, members get a packet of chocolate sent to them at home. Every package contains a specially chosen high-quality chocolate with information about it. Each month has a new chocolate theme. Extra chocolate products can be ordered from the club's homepage homepage as well.

"It's exciting to test a new business area that's in such demand as chocolate is," says Henrik Hjorth, CEO for Homeenter AB. "To be able to offer a unique themed package with high-quality chocolate with our existing partners is a lot of fun."