Marit Danielsson to TV4

This spring, Marit Danielsson will become the head of factual programming for the TV4 Group. Her chief duties will be the intake and content of the companies factual programming. Her first duties will be ordering programming for morning news magazine Nyhetsmorgon and Efter 10.

Danielsson has for the past five years served as editor-in-chief for different magazines at Bonnier Tidskrifter, most recently for Allt i hemmet, where she has been editor-in-chief since Sept. 2010. She has long experience in the TV industry as well, including being responsible for starting up, finding programs for and launching TV4 Fakta.  

"I'm very pleased with my current position, but the challenges of the role as the head of factual programming for the TV4 Group really excited me," says Danielsson. "My job will be to make things simple for the clever editorial team to see what line that the TV4 Group will take, make sure that each and every program grows as strongly as it possibly can, and make sure the channels goals for factual programming are met, or even surpassed."