Mat & Hälsa Newest Title from Vi Föräldrar Special Magazines

Vi Föräldrar Mat & Hälsa  is the latest addition to the Vi Föräldrar family. The new magazine, together with Gravid, Första Året and Junior, falls under the new brand Vi Föräldrar Specialtidningar.

Vi Föräldrar Specialtidningar will publish six issues this year: Gravid (pregnancy) and Mat & Hälsa will come out twice, and the other titles once each.

Åsa Rydgren, the temporary editor-in-chief for Vi Föräldrar, is also the publisher for the Family, Travel and Health segment, to which Vi Föräldrar belongs.

"The idea with the special magazines is to take a subject that we know our readers are especially interested in and write even more about it, and food and health is one of two topics that are at the top of the list for our readers," says Rydgren. "We even have a small "Start Eating Book" on the cover that I hope will give readers extra value and raise interest in shops."