Mobilab Wins Cut the Wire Award

At this year's Cut The Wire Awards, TV4 Expressen Mobilab AB won in the Mobile Marketing category for a campaign done in cooperation with food company Felix.

"Telecomcity in Karlskrona, which organizes competitions, prioritizes companies from Karlskrona, so the competition was tough," says Joachim Albarez, business developer at Mobilab. "But the campaign was a success, which appealed to the jury. Felix didn't do any marketing for the campaign but trusted completely in the built-in viral marketing of Facebook, and it became a talked-about campaign in the retail food industry."