The New Bink.se Focuses on the Customer Connection

Bonnier's technology and sales company Bink has launched a new website. To get the word out, the company has begun  an advertising campaign in Swedish trade papers Resumé  and Dagens Media as well as business daily Dagens industri. The campaign will run from the end of May to the middle of June.  

"The old Bink.se had been around for a little over a year and in conjunction with Bink had grown so that it was time for a new effort," says Matilda Bouchet, manager for Bink.se. "Our customers, advertisers and media agencies, wanted more information about our sites and products. We'll be adding even more current content in the future." 

The main purpose for the site  is to provide easy-to-find contact information at Bink and give a quick overview of the different sites Bink oversees and the benefits of the sites, says Bouchet. The advertising campaign aims to take advantage of the update to the site to show off the various brands and the reach of the different target audiences.

"Those featured in the campaign are people from our own sales departments," says Bouchet. "We're excited that they wanted to be involved!"