News+ concept live from Bonnier from Bonnier on Vimeo.
The conditions for journalism change on a regular basis. New channels create new possibilities for storytelling and conveying the news.
Today we launch the News+ concept for the Ipad and we do it together with some of the great newspapers within the Bonnier Group: Dagens Nyheter, Dagens Industri, Sydsvenskan, Børsen and Expressen. It is the first step towards creating a totally new way of experiencing news. It has been a fascinating journey and we are all very excited.
We started up the project soon after the launch of Mag+, eight months ago. Similarly to the Mag+ development we asked ourselves: What if the newspaper was invented today - what would it look like? And we came up with a product that differs from both the traditional newspaper and the web. We see it as the third product that starts up where the physical newspaper ends. News+ combines an editor's choice and perspective with the possibilities for conversation the Internet gives. It is as timely in the evening as in the morning and lets readers filter out the din of the web and focus on the bold images and rich storytelling.
The most important principle of News+ is that we want to let our readers get closer to the news. In terms of news consumption, an intimate, touch experience where reading is a pleasure and the crystal-clear hi-resolution screen lets photography take its rightful place as an important part of the news narrative. But with closeness we also mean that we want our readers to step into the news room and be a part of the conversation. The News+ concept includes a variety of features enabling such a relation between news editors and readers.
The DN+ app will be available in the app store within days and the other papers will follow suit.
Welcome to the future of news! We are really happy with the outcome of the project and we hope you will enjoy it. We welcome any feedback with your thoughts and ideas. Read more and join the conversation about the future of newspapers at www.bonnier.com/betalab and dont forget to check out our concept video.
For more information, contact me at: Alexander Jamal, +46 70 485 6059 or Pontus Schultz at +46 70-984 42 24
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Comments
Looks nice but how is it much different from other newspapers that are acting in the same way. What if the newspaper was invented today. than it would not look like this i think its stil a browser displaying information. could you make the application (apps) more intelligent??? Will magazines be the same way presented, i still experience it all as a powerpoint sliding browser with some movies.
Maurice Kuhr, December 10, 2010
Allan - Unfortunately our site at the moment doesn't support the Vimeo embed code that works for the iPad. But you can see it directly on Vimeo at: http://www.vimeo.com/17148059.
Bert Menninga, November 29, 2010
Why, if you are developing for the iPad, do you insist on using Flash video? Dumb move.
Allan Moult, November 28, 2010
Looks okay.
Bob, November 24, 2010
Utmärkt presentation, bland de bättre jag sett på tidningsformatsfronten sen iPad lanserades! Det har blivit dags att ta steget in i den digitala världen helt mobilt nu för mediaföretagen, och det undgår inte skriven media. När jag var liten drömde vi om scenerna i filmer där framtiden i den här teknologin låg långt bort i fjärran. Idag är den på riktigt. Jag gillar iden om att vakna med tidningen levererad på plattan och att överblicka den på morgonen. Något jag definitivt skulle prenumerera på, alltså en grund på morgonen, ett gränssnitt om ni så vill, som sedan efter nedladdning tillåter läsaren att ta del av resten av dagens nyheter i appens gränssnitt. Ett tips är väl att det inte får bli för låst till gränssnittet, utan bibehålla känslan av att läsa artiklarna på internet, fast steget närmare en tidning. Luddigt men, ni är på god väg!
Sebastian, November 24, 2010
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