PopSci editor-in-chief Mark Jannot and R&D's Sara Öhrvall comments on iPad
An estimated 4.15 million viewers tuned into ABC's Nightline last night featuring a story on Apple's new iPad with reaction from Bonnier.
Nightline talked to Sara Öhrvall, head of Bonnier Research & Development, and Mark Jannot, editor-in-chief of Popular Science, on the reader experience and the device's potential impact on the publishing industry.
In addition to the Nightline feature, both Wall Street Journal and New York Times reached out to Bonnier for reaction.
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I was sat on my sofa with my wife last night, each with a laptop perched on our knees, she playing solitaire and me catching up on ipad news. An "ahh" moment! I love my mac, I want the content on it to be something that I enjoy, excites me and is frankly is delicious when I spend time with it. Love the concept of your idea, please, please get this rich sexy content onto this form of tablet. It doesn't have to be free; I love going to my mum's home for her cooking, however I equally enjoy going out on a Sunday for brunch or out on an evening for dinner. I am willing to pay for the experience. Food is common to all these scenarios, I consume it and for an experience or a shared experience I am willing to pay for it. Same with news and magazines, just because it is freely available, does not mean that I won't pay for it. Good luck
Joseph Quartson, January 29, 2010
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