Photo Op

It's all about getting the word out - or in some cases, getting the pictures out. This was the thinking behind the recent decision of Swedish book publisher Bonnierförlagen to release author photos for use on Wikipedia.

"We released photos of those authors we have photographed ourselves, where we hold the rights to the photos," says Bodil Forsberg, communications manager at Bonnierförlagen and the person behind the initiative. "The reason we did it is because Wikipedia is one of the absolutely most-used media for gathering information and we want the information about our authors there to be the best it can be."

The work began during the spring and took a little organization to set up, "but now we know how to do it," says Forsberg. "The plan is to continue as we photograph our future authors as well."