Popular Science Launches the First Interactive 3-D Cover

Bonnier Corporation's Popular Science has launched the first ever interactive 3-D magazine cover with its July issue.  Readers can go to popsci.com/imagination to try it out.  (If you don't have the magazine handy, you can also print out a copy of the cover there.)

Holding the magazine cover up to a webcam launches a 3-D interactive graphic of windmills that move as you move your cover.  Blowing into the computer's microphone sets the windmill blades spinning. 

The cover, sponsored by General Electric, has the media world buzzing. 

Popular Science publisher Gregg Hano told the New York Times, "They had this wonderful existing creative, we had this editorial package, and we just felt like there was a good marriage or a good synergy between what we were doing and the message they were trying to get out."

See how it works: