Popular Science+ Pulls in New Readers

By Bert Menninga on 2011-05-17
in
Some 95 percent of iPad readers for Popular Science+ have not subscribed to the print magazine.

The U.S. trade publication Ad Age reported recently that 95 percent of the subscribers to Popular Science+ for the iPad are new readers. Read an interview with Bonnier Corporation Group Publisher Gregg Hano here.

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