The Powerful Teen Market

Mobile Phone Becoming the First Screen for Youth Globally

According to newly published research from Y-pulse, young people all over the world are leapfrogging over the PC, heading straight for the mobile phone as their first screen for entertainment, communications, and news. Globally, the total mobile consumption time is growing so rapidly it is outpacing both TV and Internet time. For today’s youth, the phone is a part of their identity. 68% say their mobile device is their most essential personal device, followed by PC at 40%. In Sweden however, partly because of the PC’s strong position, the mobile Internet trend among young people is less obvious, as explained by Internetworld [in Swedish].

Syndication – the New Reality for TV News

As reported on PaidContent.org, ABC News and the BBC recently announced that they will expand their news partnership in Iraq, with ABC reducing its full-time presence there and relying on the BBC for day-to-day reports from inside the country. According to PaidContent.org we should “expect such non-exclusive arrangements to proliferate this year across all kinds of media organizations, including, as someone's predicting, even magazines [and newspapers].”

Integration of Search Media and Newspapers Offers Ample Opportunity

On the topic of the future of news, Wired offers its point of view by publishing a list of ways Google and other search companies could help newspapers:

1. Enhance integration between newspaper and search companies by optimizing clever usage of search-related traffic, for example by improving internal search, data mining, and packaging.
2. Encourage web competence in newspaper companies. Make newspaper editorial staff members more knowledgeable of what tools Google and other web media companies have available.
3. Donate money to non-profit newspaper projects, such as ProPublica.
4. Reinvent classifieds. Use existing tools to let search companies and newspapers build a new network of classifieds together.