Rachel Feddersen, Babies Galore!

Photo by Sarah Amato

Sunny and crisp in NYC. Not terribly spring-y yet, but way better than yesterday, when I was super-virtuous and went for a run before work in the 22-degree F wind chill. Although, actually, I'm guessing that temperature sounds kind of warm to the Nordic among you. I realize I'm a little weather obsessed, but I can't be unique; there's a reason that weather.com is so popular.

Here in the office, we're counting down to the launch of the Babytalk/GMA cover contest. It's a huge, huge traffic driver for us. It was always a successful campaign, but in 2007, we realized we could be making photo galleries of some of the thousands of adorable contestants, and the whole thing just spiraled into an amazing traffic phenomenon. It seems like every mom who enters her baby (again, thousands) will then click through every gallery we've got to see if her baby made it onto the site. Since there's just one cover, but there are countless gorgeous chubby dimple-y happy babies, we've got a ton of material to make our slide shows. Last year we made 21 weeks worth of slide shows from those cuties. Not to mention the instructional slide show on how to get a gorgeous shot of your kid, the behind-the-scenes photos of the finalists, the "Where are They Now?" show, and more.

So, all that madness is about to begin again, and considering how thrilled the readers are by everything having to do with the contest, and how much they like to visit us during its run: We can't wait!

In other news: Today's the big day down in D.C. - Mom Congress kick-off. Go, team!

Tomorrow: All about the Mom Congress, its amazing advisory board, Georgetown's scholarships...