By Björn Jeffery on 2010-01-29
A few interesting press clips about Mag+ related to the launch of the iPad.

Screenshot from ABC News
Björn Jeffery, Bonnier R&D, giving his view on the iPad and Mag+ in Swedish TV4.
Mark Jannot, Popular Science, and Sara Öhrvall, Bonnier R&D about the iPad future for publishers at Nightline, ABC
David Carr, New York Times, interviews Sara Öhrvall, about the business potential for Bonnier, New York Times
The iPad represents a cross road for media publishers, thoughts by Sara Öhrvall in Wall Street Journal
Mark Jannot is questioning the lack of focus on magazines in iPad presentation in MediaWeek
Some other articles, blog posts and tweets about Mag+ role in an iPad future:
The Review Crew
ComputerWorld
Cult of Mac
Computer Sweden
GDGT
Kayfabe
Supernative
Teppo
d_castillo
jamesweiner
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Comments
Fantastic product. Thanks for blogging this article! That's truly amazing. I really wanted to buy this kind of gadget.
Lawrence Pressy (Ipad Lover), April 5, 2010
The most interesting thing about the iPad is that we actually have a date when it will be available in stores. I'm looking forward to Notion Ink's Adam tablet (to be released in june/july) more than the iPad though, it looks much better and is not as closed. I would look forward to Mag+ if we had a date to look forward to...
Per Wigren, February 15, 2010
Just one piece of advice : Design Mag+ with two foldable screens. Pros: 1. A foldable ebook reader (like a magazine) allows for a larger screen (think how important it is to have big TV screens), while still keeping it portable. 2. A foldable screen can still be used as a scrolling reader, where the pictures remain in place. 3. If you fold the screens back-to-back then you get a smaller reader, which can be held with one hand, just like a magazine. 4. The foldable aspect protects the screens during transport. For the mag+ concept you will need a screen protector anyway, so why not put screen on the inside of the screen protector? 5. Proposing a non-foldable ebook reader is like printing the text in magazines only on one side per sheet of paper. 6. Dropping foldability, means dropping a concept, which has worked for two millenia.
Peter, February 5, 2010
I am not impressed by the iPad. I am disappointed by what is missing from the unit. Yes it is the first iteration, but I expect more from Apple in a first iteration. They have been playing the hardware game a long time and should have produced a better product. I am also very critical of eBook readers. They cost too much, and do not do enough. I am very impressed by the thought and detail that has gone into your prototype. Colour, graphics, readable. What is not to like. The question I have is how viable is a product that does one thing? Albeit does it very well. Why can this technology not be incorporated into a device that also provides videos, access a printer, wireless and so on? What price point do you see this product at? Do publishers have to change their output to match your device? Will they? What a great device for graphic novels! Thank you for sharing.
Farokh Monajem, February 2, 2010
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