TARA Tops in Norway

Five years after launching, TARA has grown more than any other women's magazine in Norway. Circulation stands now at 51,000, an increase of 31 percent since 2008.

"We are naturally happy with our success, but it isn't a complete surprise," says Editor-in-Chief Torunn Pettersen. "We have been patient and goal-driven, and the whole way we've known that TARA has a clear place in the media world of today as well as in the future."

Other Norwegian titles are also doing well - fashion magazine Costume has increased circulation by 17.4 percent, and shelter magazine Boligpluss has increased by 15.5 percent. The two titles were among the few that showed growth after the tough magazine year 2008.

"Readers have had their say," says Trond Juliussen, head of advertising sales at Bonnier Media. "They want high-quality magazines that meet their needs and reading habits. And advertising follows the readers. Ads have also become more relevant for readers in niche magazines as opposed to more general media."